So, the other day, I was watching one of those ghost hunting videos, you know, the usual stuff. And Sam and Colby popped up. Got me thinking, these guys have been around for a while now, starting from Vine, then YouTube, doing all these spooky explorations. They seem pretty successful. It made me curious, like, how successful? What’s their actual net worth?

Naturally, the first thing I did was grab my phone and just type it into a search engine. Something simple like “Sam and Colby net worth”.
My First Look
Okay, so right away, a bunch of websites popped up. You know those celebrity net worth sites? Yeah, tons of them. But here’s the thing, the numbers were kind of all over the place. One site said one number, another site said something completely different. It was a bit confusing, honestly.
- Some sites estimated a combined net worth.
- Others tried to guess their individual worth and you had to add it up.
- The figures ranged quite a bit, like millions apart sometimes.
It makes you wonder where they even get these numbers from. It’s not like Sam and Colby are posting their bank statements online, right?
Trying to Figure It Out Myself
I decided to dig a little bit, just based on what’s public. I thought about their main gigs:
YouTube Views: They get millions of views. Ads pay something, but how much exactly? It changes all the time, depends on the ads, the viewers, lots of stuff. Hard to nail down a solid number just from views.
Merch: They have that XPLR stuff, right? Clothes, gear. That definitely brings in money. But again, how much? We don’t know their sales volume, production costs, profit margins. It’s all guesswork from the outside.
Sponsorships: You see sponsored segments in their videos sometimes. Big brands probably pay good money for those spots. But those deals are usually private. No way for me to know the exact figures.
Other Stuff: They had books, maybe other ventures? It all adds up, but it’s like trying to piece together a puzzle with half the pieces missing.

What I Settled On (Kind Of)
After poking around for a while, reading different articles, and looking at the common estimates, I started seeing a general range more often than others. Most sources seemed to land somewhere in the low millions, maybe somewhere between, say, 5 and 10 million combined? Some estimates were higher, some lower.
But honestly, it’s just an estimate. A guess. Nobody really knows except them and maybe their accountant. Net worth isn’t just income, it’s assets minus debts. They have business expenses, taxes, personal spending… stuff we have zero visibility into.
So, yeah, I spent a bit of time trying to find a solid answer to “what is Sam and Colby’s net worth?”. The process showed me it’s mostly speculation online. They’re doing well, that seems obvious. They worked hard to get where they are, going from short funny videos to these big productions. The exact number? Probably best to take any figure you see online with a grain of salt. It was an interesting little dive, though, just to see what information is out there and how much of it is just guessing.